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Is it Real or Fake?

Someone makes a copy… a really good copy. It feels like the original, even smells like the original, BUT it is not manufactured by the person or company that created or designed the original. What you have is a fake, most likely created by an opportunist - one who takes advantage of a situation with little to no regard for principles, consequences or others. Today more than ever, especially with the powerful Internet, high-tech equipment and savvy scammers, it is VITAL to know if something is fake or the real deal.


Those who put in the time, invent or create a product - thus fulfilling a need, often become rewarded and well-known. Unfortunately, those individuals must protect themselves from others seeking to copy or claim ownership, by using a Trademark, Copyright or Patent.


Peace of Mind when Buying Real Jewelry


People come to National Estate Jewelers of East Brunswick (often referred by our clients) interested in buying authentic jewelry - not a fake. Purchasing from a professional person or business that is well established and has current, valid credentials - such as ours, is the single most important recommendation I offer. This includes a brick and mortar store or when shopping online.


According to the Better Business Bureau, “Check the jewelry store's reputation with family, friends, and members in the community and industry familiar with the store. Check the store's Reliability Rating with the BBB. Ask about the gemological and appraisal education of its salespeople. Find out what trade organizations the jeweler belongs to and the requirements for membership.”


Proudly, National Estate Jewelers has an A+ rating with the Better Business Bureau. In addition, we have a Team of GIA Graduate Gemologists, Numismatists, Horologists, Precious Metal Specialists and Trained Jewelry Professionals. We are proud members of numerous organizations, including the American Numismatic Association (ANA), American Society of Appraisers (ASA), Appraisals Association of America, GIA Alumni Association, International Watch and Jewelry Guild, Jewelers Board of Trade, National Association of Jewelry Appraisers, National Association of Watch and Clock Collectors, New Jersey Jewelers Association, to name a few.


Do the research and educate yourself when purchasing real jewelry. For instance:

  • If you are buying pearls - are they natural, cultured or imitation?

  • Buying a diamond… ask about the 4Cs.

Additional recommendations when purchasing authentic jewelry include:


  • Gold, silver and platinum must have the corresponding markings (hallmark) on the jewelry.

  • Certain brands are stamped - such as Tiffany and Co. (T & Co. 925 or Tiffany and Co. 925).

  • When purchasing a watch - such as a Rolex, check for the original box and warranty. If they are not available, get a complete receipt - which includes the Brand, serial number and model number.

  • Return/Exchange Policy, Refunds and Warranty: Before you buy, ask about all their policies.

  • The receipt must contain the name, address and telephone number of the establishment, a complete description of the item or items purchased, including:

  1. Type of precious metal and karat (10K, 14K, 18K, 22K, 24K).

  2. Any identifying characteristics.

  3. Type and quality of any diamonds and/or precious stones.

  4. A certificate from an independent laboratory, when purchasing a gemstone, such as GIA - Gemological Institute of America or EGL - European Gemological Laboratory. An appraisal is not the same as certification.

  • If buying online, make sure the address and telephone number of the establishment are listed, should you have to contact the company. Take a close look at the photo online - if there is one. Does is it look clear and clean (not fuzzy) - not one that may have been cut and pasted from somewhere else. Take additional precautions and call the telephone number listed and ask a few questions, check out reviews and do a Google search.

Go with your gut! If something seems too good to be true… well then, it may not be authentic jewelry, it may be a fake. If you’ve done your homework, asked friends and family for recommendations and checked references, you should be ready to make the purchase. One final thought - never feel pressured into buying something. In fact, at National Estate Jewelers, we strongly believe our no-pressure buying and no-pressure selling has created many valuable client relationships.


Whether you're looking for an engagement ring, anniversary gift or a special birthday present, you'll find what you're looking for at National Estate Jewelers.​ Buy with confidence, knowing you’ve purchased authentic jewelry, artwork, a collection or designer bag. Call 732-257-GOLD (4653) today to schedule an appointment or just stop in. We are conveniently located at 212 NJ-18 in East Brunswick, next to the FedEx office.

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